SEO Strategy Platform

Introduction #

You know SEO is important and you want to be at the top of Google when customers search, but, you don’t know how to SEO your website. That’s where our SEO strategy platform is going to help. Our SEO strategy platform was created specifically for small businesses who do not have the budget for expert support or the time to learn all of the ins and outs of SEO.

Our platform will take you step-by-step through every action you need to make to your website appear higher in search results. SEO isn’t magic, it’s a process.

  1. SEO Strategy Creation – Build a bespoke SEO strategy for your website using our features
  2. Implementation – Implement your strategy with easy to follow instructions
  3. Tracking Performance – Track and view performance with our reporting tools

SEO Strategy Creation #

Keyword Identification & Assignment #

Choosing the right keywords is the foundation of any successful SEO campaign. You need to target keywords that are relevant and achievable. Our platform will help you find the phrases your customers use to find companies like yours, looking at how many searches they get and their difficulty levels. You can also review your competition to see what keywords they rank for, and build these phrases into your SEO.

Once you’ve chosen your keywords you need to tell our platform which pages on your website you want to appear at the top of Google’s rankings. It’s very important, that for each keyword you choose, you have one specific page on your website that you want Google to find. This step ensures you have the right number of pages on your website so that you can rank highly for all your target keyword phrases.

Content Marketing #

Creating unique, fresh content is great for SEO for many many reasons. A blog or a help centre is a great hub for creating this frequent content. Frequent content creation shows Google you are an expert in your field, enables you to rank for extra keywords and can drive backlinks. But what content should you create? Enter your specialist topics into our content tool and we’ll show you what content your customers are looking for on Google, Twitter and Youtube!

Local SEO #

When it comes to local SEO one of the most important actions you need to take is ensuring your brand is visible on directory websites. Google reviews authoritative national, local and niche directory websites for your inclusion, and if you’re not listed then you’re at a disadvantage.

Manage your Google My Business (GMB) Listing #

You’ll be able to manage everything about your GMB listing directly from our platform.

Listing Details

Posts

Reviews

Listing Audits
The platform will also audit the top 50-100 directory websites looking for your company and we’ll inform you if you’re listed, if you’re not listed or if your details are incorrect.

Insight

Competitor Research #

Competitors are a gold mine when it comes to SEO. When you’re building an SEO strategy you need to review your competitors to see what you can learn and apply. Our platform will show you all of the different keywords they target with their SEO, how they perform and what the search opportunity is. We’ll also highlight: how much traffic they get and where it’s from, what backlinks they have and the quality of each, and what blog content drives them traffic.

Implementation #

Your SEO to-do list #

Our SEO action engine is the beating heart of our platform. This is going to show you exactly what SEO actions you need to make every month to improve your rankings in Google. It creates actions related to everything you’ve built in your strategy, from making content changes, to technical fixes, building backlinks and more! With each action we recommend, we tell you exactly what to do, why you need to do it and how you do it – so you can be confident you’re making the right changes.

We don’t just give you SEO tasks to complete, we tell you exactly why we’re making this recommendation! We want you to learn as you go. Whether it’s an onsite or offsite action you need to make, we’ll break it down into simple, easy to understand instructions. Once you’ve implemented an action then simply click on the button ‘Complete Action’. The platform will immediately go and check to make sure you’ve done the task correctly before you move onto your next task.

Building Backlinks #

Building backlinks is very important for SEO. A ‘backlink’ is a link from a website to your website. These act as ‘votes’ for your website in Google’s eyes. Our platform will help you build new backlinks from two sources:

  1. Competitor backlink analysis we’ll show you where your competitors have links and you don’t (plus we’ll give you the website’s contact details)
  2. Journalist outreach – enter in your expert topics and we’ll show you every time a journalist is looking for help in that area.

Tracking Performance #

Keyword Tracking #

Once you start your SEO campaign it’s super important to track your rankings. SEO is a gradual process and takes time, and you need to track how visible your website is in Google. Our platform will track exactly where your website appears in Google, so you can keep an eye on progress. It tracks over time too, so you can see which phrases are moving up the quickest!

Traffic #

Keep an eye on traffic to your website with our traffic reporting feature. Our platform connects up with your Google Analytics account and shows you the key data you should be reviewing.  We’ll show you how much traffic you’re getting, what sources are driving this, where your visitors are based (by location), whether they’re using a mobile or desktop, and what websites are referring traffic to you. We simplify this data so you easily monitor the most important metrics!

Final Thoughts #

Our SEO strategy platform will walk you through how to boost your site’s ranking on Google at a fraction of the cost of hiring an SEO expert. And, in the process, you’ll learn some useful skills. However, if you would prefer to have us do the work for you, check out our SEO Pathway Framework add-on option.